AdvertisingAge: How marketers can tap social media.

adagelogoAdvertisingAge has a good write-up on what marketers should focus on while tapping social media networks.  Take widgets and apps for example:

Don’t forget the No. 1 rule of widgets and applications: They must offer useful, helpful or entertaining value to customers and potential customers.

Covering widets, apps, twitter, and facebook, this article serves as a good reference for anyone starting to jump into social media as a marketing channel.

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The government is leveraging Web 2.0. Are you?

usagovBig government can be slow to react, adapt, change.  The United States government is no different, yet, Web 2.0 has been adopted and implemented.  So, what is stopping you and your company? Continue reading