Twitter’s On Again, Off Again Business Model

twitterheadlinesThanks to creativebuzztoday reader Amy, we are happy to report that Twitter “will remain free to use by everyone—individuals, companies, celebrities, etc.,” per the company blog.  So, no need to blame Dell for ruining a potentially incredible marketing channel! Continue reading

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Dell ruined it! Twitter to start charging for commercial use.

twitter-logoGiven the success of Dell’s holiday campaigning on Twitter, and Twitter’s need to monetize their incredible asset, it was only a matter of time before companies would see an invoice to be part of the Twitter community.  Continue reading

How can a business use Twitter for growth? Ask Dell.

delltwitterTechCrunch is reporting today that Dell has launched a campaign for their Twitter account followers, offering exclusive coupons for tech gear.  If you are toying with the idea of delving into social media but need a business justification to do so, perhaps the $1M in holiday sales Dell obtained through Twitter advertising is enough to grab your attention. Continue reading