Time Magazine Explains Twitter

Courtesy of Mashable, a preview of a Time cover story on how Twitted will “change the way we live.”

Time Magazine Explains Twitter

time.jpgWhile an appearance on Oprah back in April may have marked Twitter’s official jump into the mainstream, the coronation might be this week’s Time Magazine cover story about the company, entitled “How Twitter Will Change the Way We Live..”

The magazine – a barometer of sorts about what’s important in the world – expounds on all things Twitter, ranging from the very basics about how it works, the power of real-time search, its application ecosystem, and its cultural significance, among other things. So how does Time explain the phenomenon to its audience of more than 20 million readers, median age 47.2? Here are a few choice excerpts: Continue reading

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YouTube views are setting records…

To accompany the top brands using Google post, BizJournals brings us a look at the YouTube chunk of the online video pie.

YouTube leads pack as online video views set record – Bizjournals.com


Search Engine Watch
YouTube leads pack as online video views set record
Bizjournals.com, NC
Americans watched a record 16.8 billion online videos in April, with YouTube hosting four of every 10 videos viewed over the Internet. Internet traffic tracking firm comScore says online video watching grew by 16 percent from March to April.
152 Million US Internet Users Watched 16.8 Billion Online Videos Search Engine Watch
Americans Viewed a Record 16.8 Billion Videos Online in April PR Newswire (press release)
YouTube drives video viewing to record month Computerworld

Does cause marketing work?

A Michigan School of Business article discusses a Management Science study that reviews the business impact of cause marketing, with some interesting findings.

It’s this spillover effect to a company’s other products that can make cause marketing worthwhile, the researchers say. In fact, even if a firm is unable to increase the price of a cause-related product enough to compensate for the donated money or if it simply ties a low-selling product to cause marketing, it can still increase its profits — as long as consumers feel good about buying the company’s other products.

Michigan School of Business

Brand Leaders in YouTube Marketing

Catherine-Gail Reinhard of Videasa has an excellent write-up on Mashable.com in regards to the leaders in YouTube Marketing

As YouTube has grown into the preeminent video sharing service online, marketers have tried, with limited success, to broadcast themselves and to reach audiences with their messaging. And while individuals have used YouTube as a platform to step into the spotlight, most brands have been left behind in the shadows. Save for the occasional media-supported viral video blitz, or user generated contest, commercial success on YouTube has been elusive to the many brands that have tried to reach for that brass ring.

Read more at Mashable

Marketing & Sales Integration – Go forth and prosper!

Marketing And Sales: Integrate And Prosper
Forbes, NY


Forbes

Sales and marketing should be playing the same score, even if marketing plays the trumpet and sales plays the baritone saxophone. But too often, this level of cross-department collaboration is a holy grail that few companies achieve.

Forbes

Social Media’s big time! Now featuring their own gov fund!

Communities, Innovation and Washington – New York Times

Communities, Innovation and Washington
New York Times, United States
Central to the initiative is the creation of a Social Innovation Fund housed at the Corporation for National and Community Service. Congress has authorized the fund, and President Obama’s 2010 budget allots $50 million for it to start. ….

Need a Productivity Boost?

We weren’t crazy when we were touting Inbox Zero!

Almost 30,000 advertising jobs have been lost since the start of this recession. With fewer people, agencies desperately need increased productivity. But how can they increase productivity in the midst of layoffs? One answer comes from a surprisingly obvious place: e-mail.

Advertising Age