How to use Twitter to mitigate a crisis

Planning, setting and managing expectations, establishing your message platform as well as aligning resources are essential to gaining the most value from your Twitter channel, and will help you be prepared for “what-if” scenarios.



Twitter is changing the sports industry has a write-up that combines two of our favorite things, Twitter and sports.  Is the start-up social media site doing what SI claims?

Stewart Cink is a nice golfer — ranked 29th in the world, a member of the 2008 Ryder Cup-winning U.S. team — and one of the most affable, accessible guys on the PGA Tour. But the 17th flagstick at Sawgrass has more star power than the laid-back Atlantan. So why does a digital version of Arnie’s Army, 280,000 strong and surging, follow Cink’s musings on Twitter? Perhaps they are riveted by the revelations that he recently forgot the departure time of a flight, got lost driving around Jacksonville Beach and — brace yourself — refilled his allergy medication. Even Cink is bemused. “I’m honored,” he said of the size of his audience. “I respect and am grateful to everybody choosing to listen to the b.s. that I’ve put on Twitter.”

Twitter craze is rapidly changing the face of sports

Common Social Media Mistakes has come up with 10 mistakes that are easily made when folks start diving into the world of social media.  Well worth the read if you’re just beginning to get your feet wet.

Social media networking is a marketing phenomenon too powerful to ignore. Many companies use it wisely to communicate and connect with existing and potential customers, but just as many use it incorrectly. Here are some wincingly bad social media practices.

Ten common social media mistakes

Google Wave: Weird and quite wonderful

CNET kind of misses the boat here – this is much more than just a slick email/IM tool.  Google Wave, set to launch later this year, has the potential to change how we use the internet.  Web 3.0?  Maybe….  How is it more than just email?  Google has provided API’s that will allow web developers to incorporate the open source software into their web pages with unprecendented ease of use and access.  As the old cliche goes, the possibilities are endless.

Google’s experiment make e-mail more like instant messaging, and IM more like e-mail.


Tweet your favorite Flickr shots with Autopostr

Want to post some of your latest Flickr shots to Twitter? Autopostr lets you do it without any special browser add-ons or software.

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The Best of SlideShare: “The Twitter Book”

twitterbookslideshareEach Friday, we hand select a presentation from SlideShare that focuses on the area of business, design or technology (preferably a marriage of the three) for your personal and professional enlightenment. Continue reading

AdvertisingAge: How marketers can tap social media.

adagelogoAdvertisingAge has a good write-up on what marketers should focus on while tapping social media networks.  Take widgets and apps for example:

Don’t forget the No. 1 rule of widgets and applications: They must offer useful, helpful or entertaining value to customers and potential customers.

Covering widets, apps, twitter, and facebook, this article serves as a good reference for anyone starting to jump into social media as a marketing channel.