Social networking as an online marketing tool

There was a time when many believed that social networking was just a fad that would only be used by the young, but as its popularity continues to grow it is becoming a major part of many companies’ online marketing campaign.

Social networking growing as an online marketing tool


Does cause marketing work?

A Michigan School of Business article discusses a Management Science study that reviews the business impact of cause marketing, with some interesting findings.

It’s this spillover effect to a company’s other products that can make cause marketing worthwhile, the researchers say. In fact, even if a firm is unable to increase the price of a cause-related product enough to compensate for the donated money or if it simply ties a low-selling product to cause marketing, it can still increase its profits — as long as consumers feel good about buying the company’s other products.

Michigan School of Business

Brand Leaders in YouTube Marketing

Catherine-Gail Reinhard of Videasa has an excellent write-up on in regards to the leaders in YouTube Marketing

As YouTube has grown into the preeminent video sharing service online, marketers have tried, with limited success, to broadcast themselves and to reach audiences with their messaging. And while individuals have used YouTube as a platform to step into the spotlight, most brands have been left behind in the shadows. Save for the occasional media-supported viral video blitz, or user generated contest, commercial success on YouTube has been elusive to the many brands that have tried to reach for that brass ring.

Read more at Mashable

Marketing & Sales Integration – Go forth and prosper!

Marketing And Sales: Integrate And Prosper
Forbes, NY


Sales and marketing should be playing the same score, even if marketing plays the trumpet and sales plays the baritone saxophone. But too often, this level of cross-department collaboration is a holy grail that few companies achieve.


Need a Productivity Boost?

We weren’t crazy when we were touting Inbox Zero!

Almost 30,000 advertising jobs have been lost since the start of this recession. With fewer people, agencies desperately need increased productivity. But how can they increase productivity in the midst of layoffs? One answer comes from a surprisingly obvious place: e-mail.

Advertising Age

WNBA’s Phoenix Mercury set to rock sponsored jerseys. Awesome.

It looks like sponsored jerseys have made their their way into the American professional sports scene. And the Cubs home jerseys looked so clean! Dang you, WNBA!

Seattle Post Intelligencer

Mercury enter into marketing partnership with LifeLock
In a move that will surely change the face of women’s professional sports, the Phoenix Mercury announced today that they have entered into a multi-year marketing partnership with LifeLock to launch the first-ever branded jersey in WNBA or NBA history.
Dear WNBA: A marketing wizard in your midst Hartford Courant
In WNBA, Jersey Sponsorship Could Set New Standard New York Times
Phoenix Mercury partner with Lifelock
all 199 news articles

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Product vs. Commodity: NBC’s “Wide World of Sports”?

nbcderbyWe must be able to draw a distinction between a company’s commodity and it’s product.  The commodity is the good or service, while the product satisfies the need.  For example…

Apple produces iPhone’s as a commodity they put into the marketplace – the physical item that is sold.  But Apple also recognizes the perceived need in the public of the lifestyle on the go, so the product they sell is mobile office, the world at your fingertips.  Their commercials aren’t bandwidth this, gigabyte that, screensize galore.  When you walk into the Apple Store, you aren’t purchasing the physical phone.  Rather, they sell you the perceived need the phone fulfills in your life.  Apple is among the best at identifying your perceived needs, and delivering a product to you to fulfill those needs.

Which brings us to NBC.  Any great marketing campaign triggers a user experience that engages the user within the product.  NBC is looking to move their sports broadcast business from commodities to products in an effort to become the new “Wide World of Sports” from ABC’s glory days.  Continue reading