Catherine-Gail Reinhard of Videasa has an excellent write-up on Mashable.com in regards to the leaders in YouTube Marketing
As YouTube has grown into the preeminent video sharing service online, marketers have tried, with limited success, to broadcast themselves and to reach audiences with their messaging. And while individuals have used YouTube as a platform to step into the spotlight, most brands have been left behind in the shadows. Save for the occasional media-supported viral video blitz, or user generated contest, commercial success on YouTube has been elusive to the many brands that have tried to reach for that brass ring.
Read more at Mashable
Filed under: Business
