How to use Twitter to mitigate a crisis

Planning, setting and managing expectations, establishing your message platform as well as aligning resources are essential to gaining the most value from your Twitter channel, and will help you be prepared for “what-if” scenarios.
iMEDIA  CONNECTION

Social networking as an online marketing tool

There was a time when many believed that social networking was just a fad that would only be used by the young, but as its popularity continues to grow it is becoming a major part of many companies’ online marketing campaign.
Social networking growing as an online marketing tool

Twitter is changing the sports industry

SI.com has a write-up that combines two of our favorite things, Twitter and sports.  Is the start-up social media site doing what SI claims?
Stewart Cink is a nice golfer — ranked 29th in the world, a member of the 2008 Ryder Cup-winning U.S. team — and one of the most affable, accessible guys on the [...]

Common Social Media Mistakes

Macon.com has come up with 10 mistakes that are easily made when folks start diving into the world of social media.  Well worth the read if you’re just beginning to get your feet wet.
Social media networking is a marketing phenomenon too powerful to ignore. Many companies use it wisely to communicate and connect with existing [...]

Time Magazine Explains Twitter

Courtesy of Mashable, a preview of a Time cover story on how Twitted will “change the way we live.”
Time Magazine Explains Twitter
While an appearance on Oprah back in April may have marked Twitter’s official jump into the mainstream, the coronation might be this week’s Time Magazine cover story about the company, entitled “How Twitter Will [...]

YouTube views are setting records…

To accompany the top brands using Google post, BizJournals brings us a look at the YouTube chunk of the online video pie.
YouTube leads pack as online video views set record – Bizjournals.com

Search Engine Watch
YouTube leads pack as online video views set record
Bizjournals.com, NC
Americans watched a record 16.8 billion online videos in April, with YouTube hosting [...]

Does cause marketing work?

A Michigan School of Business article discusses a Management Science study that reviews the business impact of cause marketing, with some interesting findings.
It’s this spillover effect to a company’s other products that can make cause marketing worthwhile, the researchers say. In fact, even if a firm is unable to increase the price of a cause-related [...]

Brand Leaders in YouTube Marketing

Catherine-Gail Reinhard of Videasa has an excellent write-up on Mashable.com in regards to the leaders in YouTube Marketing
As YouTube has grown into the preeminent video sharing service online, marketers have tried, with limited success, to broadcast themselves and to reach audiences with their messaging. And while individuals have used YouTube as a platform to step [...]

Marketing & Sales Integration – Go forth and prosper!

Marketing And Sales: Integrate And Prosper
Forbes, NY

Forbes

Sales and marketing should be playing the same score, even if marketing plays the trumpet and sales plays the baritone saxophone. But too often, this level of cross-department collaboration is a holy grail that few companies achieve.

Forbes

Social Media’s big time! Now featuring their own gov fund!

Communities, Innovation and Washington – New York Times

Communities, Innovation and Washington
New York Times, United States
Central to the initiative is the creation of a Social Innovation Fund housed at the Corporation for National and Community Service. Congress has authorized the fund, and President Obama’s 2010 budget allots $50 million for it to start. ….

Need a Productivity Boost?

We weren’t crazy when we were touting Inbox Zero!
Almost 30,000 advertising jobs have been lost since the start of this recession. With fewer people, agencies desperately need increased productivity. But how can they increase productivity in the midst of layoffs? One answer comes from a surprisingly obvious place: e-mail.
Advertising Age

Google Wave: Weird and quite wonderful

CNET kind of misses the boat here – this is much more than just a slick email/IM tool.  Google Wave, set to launch later this year, has the potential to change how we use the internet.  Web 3.0?  Maybe….  How is it more than just email?  Google has provided API’s that will allow web developers [...]

The New Yankee Stadium: Not every fan’s baseball paradise

Yankee fans seeking a moment of interaction and a player’s signature are often leaving disappointed.  As creators of the guest experience, it’s interesting how easily small details can be overlooked and amazing the impact those details have on the end user experience.
New York Times

WNBA’s Phoenix Mercury set to rock sponsored jerseys. Awesome.

It looks like sponsored jerseys have made their their way into the American professional sports scene. And the Cubs home jerseys looked so clean! Dang you, WNBA!

Seattle Post Intelligencer

Mercury enter into marketing partnership with LifeLock
Examiner.com
In a move that will surely change the face of women’s professional sports, the Phoenix Mercury announced today that [...]

Tweet your favorite Flickr shots with Autopostr

Want to post some of your latest Flickr shots to Twitter? Autopostr lets you do it without any special browser add-ons or software.
View Original Article

In Preparation of IPhone 3.0, Apple Posts ITunes 8.2

In Preparation of IPhone 3.0, Apple Posts ITunes 8.2 – PC World

Techtree.com
In Preparation of IPhone 3.0, Apple Posts ITunes 8.2
PC World
Apple on Monday released iTunes 8.2, an update to its music jukebox software and online store interface for the Mac and Windows. It’s available for download through the Software Update system preference. Apple notes that [...]

Microsoft’s Online-Ad Outlook: ‘Signs of Life Everywhere’

Microsoft’s Online-Ad Outlook: ‘Signs of Life Everywhere’ – Wall Street Journal

Washington Post
Microsoft’s Online-Ad Outlook: ‘Signs of Life Everywhere’
Wall Street Journal
At a New York marketing conference, Scott Howe, who leads monetization efforts for Microsoft’s advertising unit, said “we’re seeing signs of life everywhere,” adding that the software giant expects that the third quarter, back-to-school and holiday [...]

Online Advertisers To Be Monitored?

White House Aide Warns Online Advertisers To Be Monitored – Wall Street Journal

Center For American Progress
White House Aide Warns Online Advertisers To Be Monitored
Wall Street Journal
“We face this challenge of maintaining an environment that promotes efficiency, innovation, economic prosperity, and free trade, while also promoting safety, security, civil liberties, and privacy rights of ordinary Americans,” [...]