Product vs. Commodity: NBC’s “Wide World of Sports”?

Which brings us to NBC. Any great marketing campaign triggers a user experience that engages the user within the product. NBC is looking to move their sports broadcast business from commodities to products in an effort to become the new “Wide World of Sports” from ABC’s glory days.

Managing the New Millenial Generation

Ron Brunson writes on what it takes to motivate the new generation of workers, and his take is well worth the read should be faced with the younger generation of workers.

Think Outside the Box to Grow Profit

If you were not aware, Best Buy has their own lines of private label merchandise, which they sell alongside the Sony’s and Samsung’s of the world. In an effort to grow this business to keep their company afloat, the Wall Street Journal reports that Best Buy is leveraging their general customer feedback to “make simple innovations to established electronic gadgetry.”

Get Your Read On with BookSwim

bookswimIf you’ve ever been told to “Read a book!”, as I often was by my high school football coach (thanks, Coach Curry), but don’t have a monster budget to drop $100/month on reading material, give BookSwim a look. Considered the Netflix for books, BookSwim features multiple check-out plans and free shipping. After your first three months, plans start at $19.95/month for three books out at a time.

Ford Embraces Bloggers to Launch New “Fiesta”

In an attempt to embrace the changes in how people communicate, Ford will leverage bloggers to launch their new car, the Fiesta, early next year.