AdvertisingAge has a good write-up on what marketers should focus on while tapping social media networks. Take widgets and apps for example:
Don’t forget the No. 1 rule of widgets and applications: They must offer useful, helpful or entertaining value to customers and potential customers.
Covering widets, apps, twitter, and facebook, this article serves as a good reference for anyone starting to jump into social media as a marketing channel.
Filed under: Business, Technology | Tagged: Application, facebook, Social, Technology, twitter, widget