AdvertisingAge: How marketers can tap social media.

adagelogoAdvertisingAge has a good write-up on what marketers should focus on while tapping social media networks.  Take widgets and apps for example:

Don’t forget the No. 1 rule of widgets and applications: They must offer useful, helpful or entertaining value to customers and potential customers.

Covering widets, apps, twitter, and facebook, this article serves as a good reference for anyone starting to jump into social media as a marketing channel.