SEOrush Helps Determine SEO Effectiveness

If you are maintaining a website, or are in competition with one, fine tuning SEO, Search Engine Optimization, is a must. We’ve provided some resources to help you optimize your site, but sometimes it can be difficult to determine how effective of a job you are doing. Let SEOrush help. Plugging a URL into SEOrush provides a one-page snapshop of that site’s search engine ranking, basic metadata analysis, site traffic ranks, and social resources.

The Best of Slideshare: “Career Advice ‘08″

Volume I, Issue 5: Career Advice ‘08 Why you care? For a lot of people, right now is a pretty tough time in terms of professional development. Some rules have changed, and this particular presentation, put together by Garr Reynolds, outlines the key points of Dan H. Pink’s new book to help steer you along your path, or lackthereof.

Fired Over Facebook

If you don’t think you can get reprimanded or worse for comments made on social networking sites about your workplace or boss, think again.

Icon Design Tutorials

icondesignSixrevisions.com posted up 50 different icon design tutorials covering every type of icon imaginable. If you are a designer, and following in our Self-Taught series, this is a must read.

What do colors mean?

You hear a lot about colors and the emotions they represent, how they can change the way a person feels, and how important they can be in communicating your message. That’s all fine and dandy, but if you don’t know, at the core, what they are supposed to represent and how to match them together, you’re going to wind up sending mixed signals. So, to prevent you from inadvertently communicating to your guests, customers, clients, etc. that you are depressed and hate them, we’ve pulled together a few resources.

Building Customer Loyalty

Back on February 12, we wrote about timing your email campaigns to be in front of your readers when your readers are ready to hear your message. Timing is crucial, and on of the long term effects of doing so is customer loyalty.

Our Recent Hiatus

As many of our loyal readers have noticed, updated content on creativebuzztoday.com has been few and far between this past week. On February 21, I took part in my first solo wedding photography shoot, and came through with what I hope to be flying colors. This is solely due to hours and hours of preparation, at the expense of this site. Well, Saturday has come and gone, photos are processed and we’re back on the horse.

We should have some exciting announcements coming in the next few weeks. With new content on the way, and some positive changes on the horizon, we’re looking forward to delivering the creative buzz you’ve come to know and love.

Being Indispensable

Alex Kniess posted today at Advertising Age about becoming indispensable during these trying times. While I would argue these are good directives under any circumstance, recession or not, they are worth the quick read for anyone in the workplace.

This Week’s Top Five

In case you missed it, the best of creativebuzztoday for the week of February 8-14, 2009. Subscribe to the creativebuzztoday RSS feed to ensure each article is delivered to you daily.

Making the Old New – Starbucks Instant Coffee

You read the headline right, Starbucks is entering the Instant Coffee market. An interesting case of reinventing a product to meet the demands of the times. How did they reach that decision, and how might you apply their strategy?

The Best of Slideshare: “Shift Happens”

Each Friday, we hand select a presentation from SlideShare that focuses on the area of business, design or technology (preferably a marriage of the three) for your personal and professional enlightenment.

Volume I, Issue 4: Shift Happens

Target Twitter Users with TwitterHawk

Now that have determined businesses are able to use Twitter free of charge, we felt it appropriate to begin providing tools for you to take advantage of the medium. Thus, we present TwitterHawk – a service-based website that auto-contacts twitter users based on their message content and location.

Timing Your Email Campaigns Will Determine Success

Email is an interesting thing. It’s cost-effective and quick, incredibly efficient when executed correctly, and allows for mobility previously unseen in business. While the benefits can be extraordinary, one factor that is typically overlooked is the timing of your message. Get your offer or opportunity in front of your guest when they’re not ready, and you’ll see your return drop. Hit that sweet spot, and you’ll begin to see much more profitable results.

Twitter’s On Again, Off Again Business Model

Thanks to creativebuzztoday reader Amy, we are happy to report that Twitter “will remain free to use by everyone—individuals, companies, celebrities, etc.,” per the company blog. So, no need to blame Dell for ruining a potentially incredible marketing channel!

The Thought Behind Pepsi’s New Logo

If you’ve ever wondered how an industry-leading company goes about redesigning their logo, you are in for a treat. PepsiCo recently relaunched their brand with a snazzy new logo, and the initial thought-concepts from the agency who won the job are available on Scribd. Fascinating…

Go Rogue to Move the Needle

When you have a great idea you with no support, sometimes it’s worth the trouble to push the project forward under the radar.

Dell ruined it! Twitter to start charging for commercial use.

Given the success of Dell’s holiday campaigning on Twitter, and Twitter’s need to monetize their incredible asset, it was only a matter of time before companies would see an invoice to be part of the Twitter community.

Real-Time RSS Shipment Tracking

If you manage the shipment of packages or have a need for instant status updates for the packages you do send/receive, simpletracking.com creates RSS Feeds that deliver your package status directly to you any time it is updated.

When shouldn’t you Twitter?

So, if you ever head out on a secret mission or receive confidential business info, you should keep that to yourself. Think that is elementary? Check out this gem (one of many) from a US Congressman en route to a “secret” trip to Iraq: “Iraq! Issues! Longterm impact on containing Iran.. Need a coherent detainee strategy. Amb Crocker leaving after a very successful tenure”. Again, just one of many, including a “Just landed…” message.

This Week’s Top 5

In case you missed it, the best of creativebuzztoday for the week of February 1-7, 2009. Subscribe to the creativebuzztoday RSS feed to ensure each article is delivered to you daily.