Storytelling: The Key to Growing Business

Many of the greatest companies in the world are exceptional storytellers. They communicate with their audiences in a way that connects the reader with the product being sold on an intimate level. While it may seem apparent that it should be the goal of any marketing campaign to generate interest among its audience, storytelling is one of the tools in our bag that can easily be left out of that active thought/planning process; either missed completely or replaced by sexy new specifications, venues, game-guarantees, etc.

Apple Brand Stories
When you think about some of the greatest consumer product companies in the world, storytelling may not immediately come to mind.

Dream Teams

First, let me start by saying thank you to some colleagues who have reached out and embraced the idea of creativebuzz. I think it’s imperitive for fledgling projects to sink roots quickly and allow for the development of a strong base. As I write this, it is my hope that our base continues to grow, and the collaboration produces opportunities for each of our departments/companies/personal-professional lives.

That said, Guy Kawasaki highlighted another article I felt was worth sharing, and very much relevant to the goals of this blog and my aforementioned colleagues – a few of whom I’ve never met. The article, entitled “Dream Teams”, discusses the power of collaboration.

“A signature benefit of collaboration is that it enables each person to be more daring, because the risk is spread out between them. Two people can challenge the prevailing wisdom in their field more comfortably than a solo operator.”