How to use Twitter to mitigate a crisis

Planning, setting and managing expectations, establishing your message platform as well as aligning resources are essential to gaining the most value from your Twitter channel, and will help you be prepared for “what-if” scenarios.

iMEDIA  CONNECTION

Social networking as an online marketing tool

There was a time when many believed that social networking was just a fad that would only be used by the young, but as its popularity continues to grow it is becoming a major part of many companies’ online marketing campaign.

Social networking growing as an online marketing tool

Twitter is changing the sports industry

SI.com has a write-up that combines two of our favorite things, Twitter and sports.  Is the start-up social media site doing what SI claims?

Stewart Cink is a nice golfer — ranked 29th in the world, a member of the 2008 Ryder Cup-winning U.S. team — and one of the most affable, accessible guys on the PGA Tour. But the 17th flagstick at Sawgrass has more star power than the laid-back Atlantan. So why does a digital version of Arnie’s Army, 280,000 strong and surging, follow Cink’s musings on Twitter? Perhaps they are riveted by the revelations that he recently forgot the departure time of a flight, got lost driving around Jacksonville Beach and — brace yourself — refilled his allergy medication. Even Cink is bemused. “I’m honored,” he said of the size of his audience. “I respect and am grateful to everybody choosing to listen to the b.s. that I’ve put on Twitter.”

Twitter craze is rapidly changing the face of sports

Common Social Media Mistakes

Macon.com has come up with 10 mistakes that are easily made when folks start diving into the world of social media.  Well worth the read if you’re just beginning to get your feet wet.

Social media networking is a marketing phenomenon too powerful to ignore. Many companies use it wisely to communicate and connect with existing and potential customers, but just as many use it incorrectly. Here are some wincingly bad social media practices.

Ten common social media mistakes

Time Magazine Explains Twitter

Courtesy of Mashable, a preview of a Time cover story on how Twitted will “change the way we live.”

Time Magazine Explains Twitter

time.jpgWhile an appearance on Oprah back in April may have marked Twitter’s official jump into the mainstream, the coronation might be this week’s Time Magazine cover story about the company, entitled “How Twitter Will Change the Way We Live..”

The magazine – a barometer of sorts about what’s important in the world – expounds on all things Twitter, ranging from the very basics about how it works, the power of real-time search, its application ecosystem, and its cultural significance, among other things. So how does Time explain the phenomenon to its audience of more than 20 million readers, median age 47.2? Here are a few choice excerpts: Continue reading

YouTube views are setting records…

To accompany the top brands using Google post, BizJournals brings us a look at the YouTube chunk of the online video pie.

YouTube leads pack as online video views set record – Bizjournals.com


Search Engine Watch
YouTube leads pack as online video views set record
Bizjournals.com, NC
Americans watched a record 16.8 billion online videos in April, with YouTube hosting four of every 10 videos viewed over the Internet. Internet traffic tracking firm comScore says online video watching grew by 16 percent from March to April.
152 Million US Internet Users Watched 16.8 Billion Online Videos Search Engine Watch
Americans Viewed a Record 16.8 Billion Videos Online in April PR Newswire (press release)
YouTube drives video viewing to record month Computerworld

Does cause marketing work?

A Michigan School of Business article discusses a Management Science study that reviews the business impact of cause marketing, with some interesting findings.

It’s this spillover effect to a company’s other products that can make cause marketing worthwhile, the researchers say. In fact, even if a firm is unable to increase the price of a cause-related product enough to compensate for the donated money or if it simply ties a low-selling product to cause marketing, it can still increase its profits — as long as consumers feel good about buying the company’s other products.

Michigan School of Business

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